Thursday, September 5, 2013

5/9/2013: IBM: 64% of global CMOs want to approach customers as individuals


Since 2009, IBM Institute for Business Value has been surveying C-level executives around the world to  assess the development of digital economy.

Recently, IBM released some headline numbers for the forthcoming (October) survey for 2013:

  • 64% of CMOs want to approach customers as individuals
  • 71% of CIOs see communication moving towards more social/digital collaboration
  • Majority (55%) of CHROs foresee increasing organisational openness
  • Just 34% of organisations have an in-depth understanding of their customers
  • But 78% expect their organisations to have an in-depth understanding of their customers by 2017
  • Only 1 in 5 organisations has the capacity to use Big Data with just 40% intergating internal and external data sources, just 18% using Big Data to identify new products and services
  • 77% of all CFOs support products and services innovation

Handy info graphic (you can click on it to enlarge):


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