Since 2009, IBM Institute for Business Value has been surveying C-level executives around the world to assess the development of digital economy.
Recently, IBM released some headline numbers for the forthcoming (October) survey for 2013:
- 64% of CMOs want to approach customers as individuals
- 71% of CIOs see communication moving towards more social/digital collaboration
- Majority (55%) of CHROs foresee increasing organisational openness
- Just 34% of organisations have an in-depth understanding of their customers
- But 78% expect their organisations to have an in-depth understanding of their customers by 2017
- Only 1 in 5 organisations has the capacity to use Big Data with just 40% intergating internal and external data sources, just 18% using Big Data to identify new products and services
- 77% of all CFOs support products and services innovation
Handy info graphic (you can click on it to enlarge):
