28/10/2011: Retail Sales for September

Retail sales for September came in with a major disappointment with a drop of 0.8% in Volume and an annual decline of 2.9%. The Value of retail sales fell 0.6% mom and declined 3.3% yoy. Given catastrophic collapse of the retail sales through the crisis to-date, the latest figures are grim.

Value of retail sales (seasonally adjusted) is now below 3mo average of 87 (September reading is 86.4) and below 6mo average of 87.6. In comparison, 2010 annual average is 88.8 and 2011 average to-date is 87.7. Volume of retail sales is now running at 91.0 against 3mo average of 91.7 and 6mo average of 92.2. 2010 annual average is 93.3 against 2011 average to-date of 92.1. Things are bleak across the board.

Relative to peak (chart below), Value of retail sales is now down 25.6% and Volume is down 21.2%.

Ex-motors - core - retail sales declined 0.2% mom and fell 3.4% yoy in Volume, in Value there was a monthly decrease of 0.1% and an annual decrease of 2.4%. Relative to peak, core sales are now down 20.4% in Value and 15.0% in Volume. 3mo average for Value of core sales is now at 94.6 against September reading of 94.3 and 2010 average is at 97.6 against 2011 to-date average of 95.7. For Volume, 3mo average is 98.7 against the current reading of 98.4 and 2010 average is 102.3 against 2011 to-date average of 99.7.

Quarterly series movements are showing substantial strain on retail sales, as detailed in the charts below.

Per CSO: "The only categories that showed month-on-month increases were Electrical Goods

(+2.7%), Department Stores (+0.3%), Oher Retail Sales (+0.5%) and Non Specialised Stores (+0.2%) in the volume of retail sales. Furniture & Lighting (-4.2%), Motor Trades (-3.4%) and Food Beverages and Tobacco (-2.8%) were amongst the categories that showed month-on-month decreases in the volume of retail sales."

Other revealing features included:

• Fuel sales were up 1.7% yoy in September in Value, but down 9.6% in Volume, reflective of deep price inflation and continued contraction in demand
• Pharmaceutical Medical and Cosmetic Articles sales down 8.9% yoy in both Volume and Value
• Clothing, Footware and Textiles down 4.9% in Value and 5.3% in Volume yoy
• Furniture & Lighting down a massive 15.1% in Value and 11.7% in Volume yoy
• Overall, in terms of Value of sales only 2 categories of sales posted yoy increases in September: Non-Specialized Stores (ex Department Stores) and Fuel. In terms of Volume only electrical goods (+3.2%) posted a yoy increase.
• In August 2011 (latest data available) Ireland recorded 6th largest yoy contraction in retail sales in EU27. In July 2011 we were the 8th worst performing economy in terms of retail sales.

But fear not, allegedly, exports of Viagra etc are going to replace all the jobs being lost in the retail sector as soon as we've turned another corner.

28/09/2011: Retail Sales for August - a nasty surprise.

After showing the signs of some stabilization in quarterly data (Q2 2011 index of retail sales by value was up to 88.3 from 88.0 in Q1 2011 and volume of sales index went up from 91.8 in Q1 to 92.9 in Q2), the latest data has thrown a nasty surprise to the downside in retail sales activity in August.

Here are the core highlights:

• Value of retail sales has fallen 0.8% mom in August to 87.1, down from 87.8 in July. In two months since the end of Q2 2011, the value of retail sales (seasonally adjusted) has declined from 88.7 to 87.1, more than erasing the gains recorded in May and June this year. Annual rate of decline in August was 3.1%, compared to the annual rate of decline of -1% in July.
• August value index posted the sharpest monthly contraction in 4 months, ditto for annual rate of decline. Comparable monthly peak took place in August 2007 and we are now 25.04% down on that in terms of value index. 3mo-MA is now at 87.9, down from the 6mo-MA of 88.0. 2010 annual average for the index was 88.8 and 2011 average to-date 88.0, which means that 3mo- and 6mo- and year-to-date performance through august is worse than 2010 annual average.
• Volume index (seasonally adjusted) also fell, declining from 92.4 in July to 92 in August, the rate of decline of 0.4% mom and 3.6% yoy. This is sharpest rate of contraction (yoy terms) since April 2011.
• 3m0-MA is now at 92.7 against 6mo MA of 92.6 and these are both below 93.3 annual average for 2010. Annual average for 2011 to-date is 92.3.

In summary, folks - the battered sector is taking even more water!

Relative to peak things are even bleaker:

• Value index is now at 73.0% relative to peak down from 73.6% in July. August reading is the lowest since January 2010.
  
• Volume index is at 79.1% of the peak and this is down from 79.45% in July. August reading is the lowest since April 2011.
  

Ex-motors sales:

• Value of retail sales ex-motors in August stood at 94.4, down from 95.2 in July, a decline of 0.9% mom reversing 0.4% mom increase in July, the sales are now down 2.8% yoy against 1.5% decline yoy in July. 3mo-MA at 94.8 and 6mo-MA at 95.5, as well as 2011 average to-date of 95.9 are all below 2010 annual average of 97.6.
  
• Volume of retail sales ex-motors is down to 98.7 in August, 0.5% below the 99.2 reading in July. 3mo-MA of 99.1, 6mo-MA at 99.5 and 2011 average to-date at 100.0 are all below 2010 average of 102.3.

Relative to peak:

• Value of core sales is now at 79.6% of the historical peak having risen to 80.3% of the peak back in July. August reading marks the lowest point in the series relative to peak.
• Volume of core sales is at 84.4 relative to historical peak, also the lowest point in the series.
  

According to CSO:

• Electrical Goods (+2.1%) was the only category that showed year-on-year increases in the volume of retail sales this month. Sales fell in value 5.0% yoy as deflation continued in the sub-sector.
  
• Books, Newspapers and Stationery (-13.3% both in volume and in value), Pharmaceuticals Medical & Cosmetic Articles (-10.4% in volume and -9.8% in value) and Furniture & Lighting (-9.5% in volume and- 13.1% in value) were amongst the categories that showed year-on-year decreases this month.
• Fuel sales have declined 8.2% yoy in volume, but rose 3.1% in value as inflation bit harder into the pockets of consumers cutting back on fuel purchases.
• Hardware, Pains & Glass sales are down -6.3% in volume and -6.8% in value
• Motor trades are down 5.7% yoy in August in value and 2.6% in volume
• Bars sales are down 7.1% in volume and 7.3% in value.

Irish retail sales decline in volume terms was the seventh largest in EU27. Euro area as a whole experienced a decline of 0.2% in the volume of retail sales. More on this in upcoming separate post.

28/05/11: Retail sales for April 2011

As promised in the previous post, here's the analysis of retail sales for April 2011.

Headline figures:

• The volume of retail sales (i.e. excluding price effects - which in effect means excluding the revenue factor or margin factor for retail services providers) was down by 3.9% in April 2011 year on year (for the third month in a row).
  
• There was a monthly decrease of 0.8% for the first month after two consecutive months of increases (retail sales volume was up 3.1% in February and 0.8% in March with both increases attributed to the correction on big contractions in December 2010 (-1.5%) and January (-3.4%).
  
• Over the last 6 months, therefore, volume of retail sales was down cumulative 3.07%. since January 2008 the volume of retail sales has fallen total of 20.92%.
• The value of retail sales decreased by 3.5% in April 2011 year on year, marking a third consecutive month of annual decreases.
  
• There was a month-on-month decline of -0.7%. The wedge between value and volume decrease can be interpreted as being driven by inflation, suggesting modest inflation in retail sales sector. The monthly pattern of retail sales value is virtually identical to volume with April decrease coming after two months of moderate increases which compensated for the poor weather (and poor Christmas sales) in December-January.
• Over the last 6 months value of retail sales has declined by 2.56% held above the decline in volume index solely by rising prices. Since January 2008 Irish retail sector activity as measured by value of retail sales (turnover and margins being best reflected by this metric, rather than CSO-preferred volume index) has fallen by a cumulative of 26.1%.

Charts to illustrate:

• Excluding Motor Trades there was an annual decrease of 2.4% in the value of retail sales in April. This was the 34th consecutive month of annual decreases.
  
• Ex-Motors retail sales posted a monthly decrease of 0.3% in April, continuing up-down monthly cycle that started in August 2010.
• Over the last 6 months, value of ex-motor retail sales has increased by 0.1% and since January 2008 the value of core retail sales is down 18.3%.
  
• The data on value suggest that inflation is starting to pick up in core retail sales.
• Ex-Motors volume of retail sales fell a massive 5.0% yoy in April (again, supporting the assertion that the end of sales season saw price increases across core retail sales in 2011 relative to 2010, which means that with lower disposable incomes Irish consumers are now facing rising cost of living once again). This marked 12th consecutive month of volume decreases in annual terms.
  
• Month-on-month core retail sales were down 1.0% in April, after posting zero change in March and contracting 0.3% in February.
• Over the last six months, core retail sales volumes have declined by 2.16% and since January 2008 they are down 14.25%.
  

Charts to illustrate:
Sources of core declines were:

• In terms of volume: Fuel (-11.9), Pharmaceuticals Medical and Cosmetic Articles (-7.4%) and Furniture & Lighting (-16.2%) were among the ten categories that posted year-on-year decreases in the volume of sales in April. Books, newspapers & stationery fell 14.9%, Bars -6.0%, Food, beverages & tobacco were down 5.7%.
  
• In terms of value: largest annual declines were posted in Food, beverages & tobacco (-5.2%), Pharmaceuticals Medical & Cosmetic Articles (-6.2%), Furniture and Lighting (-19%), Electrical Goods (-8.5%), Books, Newspapers and Stationery (-14.4%), and Bars (-4.7%).
• The list of heaviest-hit sub-categories of retail sales in annual terms suggests that these might signal renewed push for shopping in Northern Ireland. In particular, large ticket items and higher cost items might be now more efficiently purchased outside ROI given the strength of the Euro. Another possibility might be continued drive by consumers into on-line sales channels which come from outside Ireland.
  

Lastly, some anecdotal evidence - reports by retail shop owners I had communications with - suggest that May might be another bad month for the sector already virtually decimated by the crisis.

27/05/11: Retail sales and consumer confidence

Updated chart for retail sales (see analysis of today's release to follow) and consumer confidence:
ESRI's Consumer Confidence index for April was down from 59.5 in March to 57.9. This decline was not marginal, but it does come at the end of three months of increases, so can be seen as at least in part a technical correction. Three month moving average continued to increase simply due to the momentum - a point that was missed by those observers who made much of hay out of this increase.

Contrary to the Sentiment momentum, of course, the Retail Sales fell in April:

• the volume of retail sales (i.e. excluding price effects) decreased by 3.9% in April 2011 when compared with April 2010 and there was a monthly decrease of 0.8%.
  
• ex-Motor Trades the volume of retail sales decreased by 5.0% in April 2011 yoy, while there was a monthly decrease of 1.0%.
• the value of retail sales fell 3.5% in April 2011 yoy and -0.7% mom.
  
• ex-Motor Trades annual series for value fell 2.4% and there was a monthly decrease of 0.3%.
  

Overall, it is believed that the 3mo MA is a better predictor of the general direction in the series. I am not so sure. Here's why. Both the contemporaneous (spot) indices and 3moMA are pretty much similar in tracking volume and value of retail sales. The charts below illustrate:
The 3moMA is somewhat better on both value and volume, but not by a massive margin.

Incidentally, the ESRI release on Consumer Sentiment index this month forgot (for some probably simple error reason) to update data tables from January 2011 through April 2011 (link here).

28/02/2011: Retail sales for January

Headline stuff: the volume of retail sales (i.e. excluding price effects) increased by 4.6% in January 2011 when compared with January 2010 and there was a monthly decrease of 3.8%. Now, wait, that sounds good?

Not really. Let’s take another shot at that statement: volume of retail sales was up 4.6% yoy in January 2011, but it was down 3.8% on December 2010. In fact, it was down for the third month running, having declined 0.6% in November, then 1.9% in December and now 3.8% in January. The rate of decline is accelerating so far. And at a massive speed: x3 times in November-December and at x2 times in December-January. (Mrs G is putting that bubbly back in the fridge right now).

But what about the value of sales? Remember – CSO likes volume indices cause they tell you how much physical stuff was shifted through the stores. But let’s not forget that retail sales jobs and businesses depend not on volume, but on value of stuff being sold. Exactly the same picture here as in the case of volume. Value of retail sales was up 4.0% on January 2010, but it was down for the third month running (-1.5%) in monthly terms.

Let me toss in another factoid here. December sales were extremely poor in 2010, but not so much in 2009. In fact, December 2010 value of sales was down 4.0% on December 2009. So the rush post-Christmas into sales was much shallower in 2010 than in 2011. Hence, the current ‘boom in retail sales’ announced today by CSO is nothing more than a compensatory run onto the post-Christmas sales racks. (Mrs G is now putting away the celebratory bottle of Sprite back into the fridge).

And one more point – the value of sales index has been artificially boosted by rampant price inflation in several categories of sales where prices are state-controlled or subject to commodities price inflation (see below).

Now to updated charts:
You can see what I meant by the spin above and below (notice the divergence of monthly and annual rates of change):
And just in case you want to see it: relative to peak retail sales are still declining
Faster rate of decline in the volume, of course, is due to rising prices (as mentioned above).

Now to ex-motors sales (or core sales):
Ok, now, if Motor Trades are excluded, the volume of retail sales decreased by 1.2% in January 2011 when compared with January 2010, while there was a monthly increase of 2.7%. Value of sales rose mom 2.6% although year on year there was a decline of 1%. Both value and volume of core sales broke two months declines in November and December. And this is good news. Relative to peak, value of sales is now at 82.21% (up from 80.10% in December 2010) and volume of sales is at 86.5% (up from 84.19% in December 2010). Last time value of sales was at this level was in June 2010 and volume – in November.
And take a look at the detailed sub-categories of sales:

• Motor trades - -4.2% in value and -3.5% in volume, so either we are buying cheaper and cheaper cars (in fewer numbers) or prices are falling faster than sales;
• Department stores down 12% in volume (mom) and 12.3% in value - symmetric drop-off as sales prices continued through the month;
• Fuel - volume of sales is up 0.9% mom (down 1.4% yoy), but value of sales is up 2.8% mom and 10.4% yoy - as mentioned above - inflation, folks is biting;
• Non-food business excluding motors, fuel and bars - now, here's the real retail sector story: -0.6% mom and -4.0% yoy in value of sales, and -0.9% mom and -1.5% yoy in volume - deflation and shrinking sales means recession continues.
• Of course, our massive newsflow has boosted Books, Newspapers and Stationery category - +4.9% mom in January in value and +2.7% mom in volume;
• Lastly, in tune with the nation watching Vincent Brown and other current affairs programmes, we've invested heavily in furniture and lightning - up 9.5% mom in value and 9.3% in volume