29/6/15: Juncker to Greece: "say ‘yes’ regardless of what the question is"

Ok, folks. I never was a fan of Jean Claude Juncker, the [one of oh so many] European President.

But, honestly, where does one go from this:

Jean-Claude Juncker, the [EU] commission’s president: “I love you deeply - You shouldn’t commit suicide because you’re afraid of dying. You should say ‘yes’ regardless of what the question is.” A “no” vote in the referendum “will mean that Greece is saying no to Europe,” Mr. Juncker said.

(source: http://www.zerohedge.com/news/2015-06-29/juncker-greece-dont-commit-suicide-just-because-you-are-afraid-death)

Does anyone in Europe believe this to be a reasonable or functional basis for attempting to resolve the crisis? Irrespective of whether you take Greek side or creditors side (I can spot reasonable points on both ends of the argument), how can the above be construed as anything but a wholesale insult by a hopelessly out-of-touch-with-reality apparatchik?

There is really nothing one can add to this, other than convey a deep sense of basic, human, natural sense of horror...