06/06/11: Travel to Ireland

A quick post on the recently released data for travel to and from Ireland. Now, several caveats to cover before we plunge into the numbers:

1. The present Government has prioritized (not unlike the previous one) tourism as core area for stimulus and recovery. I am not going to pass my judgment on this plan - let's wait and see what comes of it.
2. The data relates to Q1 2011, so it predates the present Government.
3. Some Q1 2011 data covers pretty dismal - weather-wise - weeks in January, but to offset that, it compares against even more poor - again, weather-wise - Q4 2010.

So, here are the headline figures, as issued by CSO (analysis is mine):

• Irish trips overseas have fallen to 1,270,100 in Q1 2011, down 3.96% qoq and 11.75%yoy. Comparing to the Q1 peak in 2007, trips overseas are now 19.37% down. This means that in Q1 2011 some 305,100 fewer Irish residents took trips outside Ireland than in Q1 2010.
  
• Trips to Ireland from abroad have fallen to 1,177,600 in Q1 2011 from 1,414,300 in Q4 2010 - a decline of 16.74% qoq. In year-on-year terms, Q1 2011 was up 8.55% on Q1 2010 - which, of course, is good news. Relative to Q1 2007, trips from abroad are down 20.34%. This means that in Q1 2011 some 300,700 fewer foreigners visited Ireland than in Q1 2007.
• Net travel to Ireland in Q1 2011 was -92,500, which means that 92,500 fewer people visited Ireland than the number of Irish people who traveled outside Ireland. This metric is sort of a tourism trade balance. Despite posting another deficit, Q1 2011 saw a significant improvement in terms of net travel to Ireland relative to Q1 2010 (-354,400), Q1 2009 (-137,600), Q1 2008 (-220,300) and Q1 2007 (-96,900), although in Q1 2006 there was a positive net travel into Ireland of 43,300. Unfortunately, most of the improvement in the net travel to Ireland in Q1 2011 came from the precipitous decline in the number of Irish people traveling abroad.

It is worth noting that in both charts above there is a marked downward trend over time in terms of Ireland's ability to attract foreign visitors as well as to retain domestic travelers. This is especially surprising for a number of reasons:

1. The decline in the net travel, for example, is persistent since before the crisis and is, therefore, likely to be structural, rather than recessionary.
2. Despite lower cost of traveling in Ireland, induced by the crisis, the numbers of visitors from abroad is not rising. This too suggests that something structural is going on, as overall international travel is recovering from the global recession.

Looking at core geographical areas from which visitors to Ireland traditionally come:

• Trips from Great Britain have declined to 564,300 in Q1 2011 (47.9% of all visitors) from 657,600 in Q4 2010 (a decline of 16.4% qoq). However, compared with Q1 2010, visitors from Great Britain were up 7.16%. Compared against Q1 2007, the number of visitors from GB to Ireland is down 26.86% or 207,200. It is worth noting that overall Ireland's tourism industry reliance on visitors from GB is up in Q1 2011 (see chart below).
• Number of visitors from the rest of Europe was 399,000 in Q1 2011, down 16.4% on Q4 2010, but up 8.87% on Q1 2010. The number is down 19.62% on Q1 2007 or 97,400.
• Number of visitors from North America in Q1 2011 stood at 153,600 (down 23.73% qoq and up 11.87% yoy). The resilience of this market for Irish tourism is highlighted by the fact that Q1 2011 numbers were only 1.66% down on Q1 2007 (only 2,600 visitors less).
  

It will be interesting to see in months to come if the recent royal and presidential visits to Ireland have any impact on tourists' preferences for traveling to Ireland. It will, of course, be very difficult to detect, in part due to data inconsistencies and in part due to other factors that influence travelers' choices of locations.

Lastly, I must say I am glad the Government had removed the senile €10 travel tax. We might not see an immediate positive impact of this move on Irish tourism, but in the long run, we need to focus on removing every possible impediment for people to opt out of choosing Ireland as their preferred destination.